Make Money Online
Filipino can Make Money Online with Affiliate Marketing
Philippines online home-based business are growing very fast and have new marketers everyday. Affiliate marketing business is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network, the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third parties vendors.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because filipino affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
Affiliate marketing in Philippines —using one website to drive traffic to another—is a form of online marketing, which is frequently overlooked by advertisers.
While many filipino’s already know how to market at search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, filipino affiliates continue to play a significant role in e-retailers’ marketing strategies.
Affiliate Marketing Compensation
Eighty percent of affiliate programs today use revenue sharing or cost per sale (CPS) as a compensation method, nineteen percent use cost per action (CPA), and the remaining programs use other methods such as cost per click (CPC) or cost per mille (CPM). Many filipino affiliates in Philippines are very creative and really earned since they are natural hard worker.
Affiliate Marketing with Multi-tier Programs
Some advertisers offer multi-tier programs that distribute commission into a hierarchical referral network of sign-ups and sub-partners. In practical terms, publisher “A” signs up to the program with an advertiser and gets rewarded for the agreed activity conducted by a referred visitor. If publisher “A” attracts publishers “B” and “C” to sign up for the same program using his sign-up code, all future activities performed by publishers “B” and “C” will result in additional commission (at a lower rate) for publisher “A”.
Two-tier programs exist in the minority of affiliate programs; most are simply one-tier. Referral programs beyond two-tier resemble multi-level marketing (MLM) or network marketing but are different: Multi-level marketing (MLM) or network marketing associations tend to have more complex commission requirements/qualifications than standard affiliate programs.
Types of Affiliate Websites
Affiliate websites are often categorized by merchants (i.e., advertisers) and affiliate networks. There are currently no industry-wide accepted standards for the categorization. The following types of websites are generic, yet are commonly understood and used by affiliate marketers.
* Search affiliates that utilize pay per click search engines to promote the advertisers’ offers (i.e., search arbitrage)
* Comparison shopping websites and directories
* Loyalty websites, typically characterized by providing a reward system for purchases via points back, cash back
* CRM sites that offer charitable donations
* Coupon and rebate websites that focus on sales promotions
* Content and niche market websites, including product review sites
* Personal websites
* Weblogs and website syndication feeds
* E-mail list affiliates (i.e., owners of large opt-in -mail lists that typically employ e-mail drip marketing) and newsletter list affiliates, which are typically more content-heavy
* Registration path or co-registration affiliates who include offers from other merchants during the registration process on their own website
* Shopping directories that list merchants by categories without providing coupons, price comparisons, or other features based on information that changes frequently, thus requiring continual updates
* Cost per action networks (i.e., top-tier affiliates) that expose offers from the advertiser with which they are affiliated to their own network of affiliates
* Websites using adbars (e.g. Adsense) to display context-sensitive, highly relevant ads for products on the site
* Virtual Currency: a new type of publisher that utilizes the social media space to couple an advertiser’s offer with a handout of “virtual currency” in a game or virtual platform.
* Video Blog: Video content which allows viewers to click on and purchase products related to the video’s subject.
* File-Sharing: Web sites that host directories of music, movies, games and other software. Users upload content (usually in violation of copyright) to file-hosting sites, and then post descriptions of the material and their download links on directory sites. Uploaders are paid by the file-hosting sites based on the number of times their files are downloaded. The file-hosting sites sell premium download access to the files to the general public. The web sites that host the directory services sell advertising and do not host the files themselves.
